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1915 Panama Pacific International Exposition: Stories through Photographs

A guest posting by Seamus Howard, Student Archival Processing Assistant in the Pictorial Unit, Bancroft Library

What makes a photograph good?

As a student working in the Bancroft Pictorial Unit, I’ve been going through hundreds and hundreds of photographs daily. I’ve seen my share of good and bad photos.

One might stand out as “good” due to the lighting, crisp focus, correct staging, and exposure — good cropping perhaps, or just clarity of subject. Ultimately, the answer is a combination of factors, and can be completely subjective.

For me, the most important factor is moment.

The 1915 Panama Pacific International Exposition was full of special moments captured in photographs which continue to shed light on the character and tone of the United States during the early 20th century.

One special moment was former President William Howard Taft visiting the P.P.I.E.

Working to re-house and inventory about 6,700 photographic prints in large, brittle ledger books, I’ve encountered numerous shots of this visit, thoroughly recorded by the Cardinell-Vincent Company, the exposition’s official photographers.

President Taft was an early supporter of the exposition, declaring in early 1911 that San Francisco would be the official home of the fair. He attended the groundbreaking eight months later and returned to San Francisco in 1915 to see the fair in all its glory.

 

Ex-President Taft and other men on the speakers' platform, PPIE

Figure 1: President Taft addressing a crowd on “Taft Day”, September 2, 1915. Photograph, approximately 4.75 inches x 6.75 inches. (Reference snapshot from the Edward A. Rogers Panama Pacific International Exposition photograph collection, BANC PIC 2015.013: v.4, pt.2, The Bancroft Library, U.C. Berkeley.)

 

Taft’s visit to the fair was seemingly a large event. He was accompanied wherever he went, soldiers or guards escorting him from building to building. Taft continued to be a very important person at this time. He had lost his reelection to Wilson in 1912, and returned to Yale as a professor of law and government.

 

Ex-President Taft giving speech at P.P.I.E.

Figure 2: President Taft giving speech at P.P.I.E. on “Taft Day”, September 2, 1915. Photograph, approximately 4.75 inches x 6.75 inches. (Reference snapshot from the Edward A. Rogers Panama Pacific International Exposition photograph collection, BANC PIC 2015.013: v.4, pt.2, The Bancroft Library, U.C. Berkeley.)

 

Taft visited many of the fair’s popular buildings and exhibits, including the Japanese Pavilion, Swedish Building, Norway Building, and the art gallery and courtyard of the French Pavilion. He met foreign representatives, fair officials, and experienced much of what the fair had to offer.

 

President Taft and entourage leaving a building at the PPIE

Figure 3: President Taft leaving building, September 2 or 3?, 1915. Photograph, approximately 4.75 inches x 6.75 inches. (Reference snapshot from the Edward A. Rogers Panama Pacific International Exposition photograph collection, BANC PIC 2015.013: v.4, pt.2, The Bancroft Library, U.C. Berkeley.)

President Taft viewing busts in Swedish Building of the Panama Pacific International Exposition

Figure 4: President Taft viewing busts in Swedish Building, September 3?, 1915. Photograph, approximately 4.75 inches x 6.75 inches. (Reference snapshot from the Edward A. Rogers Panama Pacific International Exposition photograph collection, BANC PIC 2015.013: v.4, pt.2, The Bancroft Library, U.C. Berkeley.)

 

And President Taft experienced the unique blend of cultures and stories the fair provided. Here, in my favorite photograph of Taft’s time at the fair, he walks through a hall lined with busts in the Swedish building, flanked by guards. Taft seems enveloped by the art and is perfectly framed between his escorts and the lines of busts, drawing your eye towards Taft at the center. This moment makes a great photograph.

The Bancroft Pictorial team continues to house and describe the collection, and will update this blog with more photographs and details as we progress. Stay tuned!

 

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